Fanatics Fest

Fanatics Fest is a multi-day fan festival produced by Fanatics that celebrates sports culture through athlete appearances, branded activations, merchandise drops, and interactive fan experiences. It takes place in New York City and brings together teams, athletes, and sports brands for autograph sessions, exhibits, live entertainment, and photo opportunities. The festival is notable for blending retail unveilings and exclusive memorabilia with experiential programming designed to connect superfans directly with athletes and sports creators.